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A new perspective on optometry and luxury eyewear, Now You See Me Optometrists is Johannesburg’s new home for eyewear collectors and aficionado’s.


The shop was born from an opportunity to take over a previous optometrist but quickly grew from a retail space idea to a brand that treats eyewear like art.


The team consists of combination experienced buyers, curators and lens specialists as well as an optometrist Neels Prinsloo. With 22 years experience, four previous Johannesburg practices, a passion for the clinical and latest technology and instruments for optometry.


You really can’t miss this shop. An actual spectacle, the shopfront sports two giant round windows like eyes staring at you, or perhaps inviting you to look in, as you drive or walk past.


A proudly independent eyewear store, Now You See Me hero’s, finds and curates the best of what eyewear in the world has to offer with a focus on unique independent brands


A must visit if you are the kind of person that makes your travel plans around where you can find certain brands, or if you just like amazing independent eyewear.